how to use lookalike audiences and interests on your facebook advertising hernan vazquez

Brazil Advertisers Using Custom or Lookalike Audiences. If you’ve set up ad authorization to run ads and leave the "This ad is about social issues, elections or politics" box selected during ad creation, you’ll need to specify Brazil in the Locations sections when creating your audience if your audience includes a Custom or Lookalike Audience.Audiences. We’ll create a lookalike audience abroad using your source audience. For example, custom audience, people who engaged with your Page or people tracked by your conversion pixel. You can include people from multiple countries in your source audience; our system will automatically optimize for them. Targeting. You can then choose to.Using the Facebook Pixel-a snippet of code you install on your website-you can create a Custom Audience of people who have visited your website. You can even use the website traffic data to show people ads for things they’ve shown interest in on your website.Lookalike audiences can be used to support any business objective: targeting people who are similar to sets of customers for fan acquisition, site registration, off-Facebook purchases, and coupon claims, or simply to drive awareness of a brand.Find and connect with people similar to your customers with facebook lookalike audiences. lookalike audiences empower you to use customer information from your site and app visitors, as well as people who like your Facebook Page or people in a custom audience. Created automatically from sources you upload or connect to Facebook, lookalike audiences are a fast and effective way to connect with more people likely to respond to your ads.Facebook Lookalike audiences are composed of people who share the same basic characteristics of your current customers. You can build Lookalike audiences from a multitude of sources, including either a customer list, pixel data, mobile app data, or fans of your Facebook Page.How to use lookalike audiences to improve your marketing As I said earlier, one of the neatest benefits of using a lookalike audience is that it continues to grow. The more people that like your page, subscribe, or purchase, the more easily you can target them.

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